Purdue Fort Wayne Athletics Introduces Updated Branding
7/2/2025 9:30:00 AM | General, Men's Basketball, Men's Cross Country, Men's Golf, Men's Soccer, Men's Volleyball, Women's Basketball, Women's Cross Country, Women's Golf, Women's Soccer, Women's Track and Field, Women's Volleyball, Men's Track and Field
FORT WAYNE, Ind. – The Purdue Fort Wayne Athletic Department has introduced a new branding package effective immediately. Updated colors, logos and wordmarks are included in the identity refresh.
Media entities are asked to use the new logos immediately. Visit www.GoMastodons.com/brand for more information and PNG logos.
The new logo incorporates the traditional Purdue gold color (golden, HEX CFB991), matching the same gold used on the rest of Purdue Fort Wayne's campus marks. Also new is a horizontal version of the primary logo with Purdue Fort Wayne to the side of the logo. The vertical option, with Purdue Fort Wayne above the Mastodon logo, will be the primary mark and used in most instances. Fort Wayne is now featured on all marks in a larger, bolder font.
The primary mark still features the same beloved menacing Mastodon, with a few small design tweaks, most notably the removal of the shield behind the head. The adjustment provides a cleaner look on print and digital items.
The athletic department's "Feel The Rumble" mark also gets new life with a new font that matches redesigned individual program wordmarks.
~ Feel The Rumble ~
Media entities are asked to use the new logos immediately. Visit www.GoMastodons.com/brand for more information and PNG logos.
The new logo incorporates the traditional Purdue gold color (golden, HEX CFB991), matching the same gold used on the rest of Purdue Fort Wayne's campus marks. Also new is a horizontal version of the primary logo with Purdue Fort Wayne to the side of the logo. The vertical option, with Purdue Fort Wayne above the Mastodon logo, will be the primary mark and used in most instances. Fort Wayne is now featured on all marks in a larger, bolder font.
The primary mark still features the same beloved menacing Mastodon, with a few small design tweaks, most notably the removal of the shield behind the head. The adjustment provides a cleaner look on print and digital items.
The athletic department's "Feel The Rumble" mark also gets new life with a new font that matches redesigned individual program wordmarks.
~ Feel The Rumble ~
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